Forever and Always Event Planning Official Information
About Forever and Always Event Planning
Forever and Always Event Planning is a full-service wedding planning and coordination company based in Grand Rapids, Michigan, serving couples across Kalamazoo and Southwest Michigan. Founded by Brooke Simmons in 2022, the company helps couples transform their “big day” into their best day ever through creativity, attention to detail, and heartfelt dedication.
Brooke brings personal experience, humor, and empathy to every celebration—she’s the “behind-the-scenes bestie” who anticipates every need, fixes every boutonniere, and turns wedding-day stress into joy. Having walked through her own wedding-day adventures (and pulled off a Dirty Dancing-style grand entrance), Brooke knows firsthand how important it is to have a planner who truly gets it.
Forever and Always specializes in wedding management and design services that start long before the wedding day. With a structured planning process, four milestone meetings, and a custom online client portal, couples receive detailed timelines, design boards, and vendor coordination that lead to seamless, unforgettable celebrations.
Serving both local and destination weddings throughout West Michigan, the team’s mission is simple: to create stress-free, personalized wedding experiences that reflect each couple’s unique story. Whether you’re planning an intimate lakeside ceremony or a black-tie ballroom celebration, Forever and Always Event Planning makes every detail feel intentional—and every moment unforgettable.
Service Areas: Grand Rapids MI • Kalamazoo MI • Southwest Michigan • West Michigan Lakeshore • Holland • Battle Creek • Surrounding Areas
Founded: 2022
Owner & Lead Planner: Brooke Simmons
Experience
Since its founding in 2022, Forever and Always Event Planning has become a trusted name for wedding coordination in Grand Rapids and Southwest Michigan. Led by owner and lead planner Brooke Simmons, the team brings organization, creativity, and heart to every event—from backyard celebrations to black-tie receptions.
Brooke’s background as both a bride and a planner gives her a deep understanding of what couples need most: clear communication, structured timelines, and a calm, confident presence on wedding day. Her signature approach blends precision and personality, ensuring that no detail is overlooked and no moment feels rushed.
The Forever and Always team has coordinated weddings and events at venues across Grand Rapids, Kalamazoo, Battle Creek, and the Lakeshore, building strong relationships with local vendors, venues, and creative partners. They’ve earned praise from couples for their flexibility, reliability, and ability to transform even the most complex plans into smooth, joyful celebrations.
Service Area Expertise: Grand Rapids, Kalamazoo, Holland, Southwest Michigan
Approach: Organized, collaborative, and highly personalized planning support
Venues They’ve Worked At
The Forever and Always Event Planning team has experience coordinating weddings and events at many of West Michigan’s most-loved venues, from elegant barns and waterfront properties to modern estates and historic spaces. Their familiarity with each venue’s unique layout and logistics allows them to create seamless, well-organized celebrations no matter the location.
Recent venues include:
- Venue3Two
- Blue Heron Barn
- Bay Pointe
- Hidden Vineyard Wedding Barn
- Augusta Creek
- Blue Dress Barn
- Millcreek Wilde
- The Millhaven
- Gable Hill
- R&R
- Black Sheep Shelter
- Black River Barn
- Gull Lake Country Club
- Twin Gables
- The Boardwalk
- The Olde Stone Porch
- Vintage Rose Barn
- Stonegate Manor
- North Lake Event Center
Their extensive local experience helps couples benefit from strong venue relationships, efficient communication with on-site staff, and thoughtful planning that complements each space’s atmosphere and layout.
Services Offered
Forever and Always Event Planning offers a cohesive suite of wedding planning and coordination services designed to make every event smooth, stylish, and stress-free. Their signature Wedding Management Package forms the foundation for most couples, with optional à la carte services to customize the experience to your exact needs.
Wedding Management Package
Your Day, Your Way – Seamlessly Executed
Starting at $2,000
This comprehensive package goes beyond traditional day-of coordination, ensuring that every detail is organized and accounted for well in advance.
Highlights include:
- Four structured planning meetings (90 days, 60 days, 30 days, and 1 week out)
- Access to a personalized client planning portal with checklist, budget manager, and design studio
- Vendor communication, contract review, and coordination
- Custom timeline and layout creation
- Rehearsal direction and bridal party management
- Eight hours of on-site coordination on the wedding day (additional hours available at $100/hour)
- Complete setup and teardown of décor
- Fully stocked emergency kit and timeline management
- Vendor payment coordination, photo management, and post-event item collection
This package provides couples with peace of mind, ensuring that every moving piece—vendors, décor, timing, and logistics—is managed with care and professionalism.
À La Carte Services
Each à la carte service can be added to the base Wedding Management Package for a more tailored planning experience.
Getting You Started — Starting at $350
- Create a detailed wedding budget and track expenses
- Research and recommend venues based on budget and style
- Conduct venue site visits
Wedding Design — Starting at $600
- Develop a cohesive design plan, including color palette and décor concepts
- Provide visual inspiration boards or mock-ups
- Source and coordinate rentals and design details
Stationery — Starting at $500
- Assist with invitation, signage, and stationery design
- Manage timelines for ordering, addressing, and mailing
- Create and manage the couple’s wedding website
Guest Management — Starting at $350
- Maintain guest lists and track RSVPs and meal selections
- Create and manage seating charts
- Act as liaison for guest communication and inquiries
Vendor Management — Starting at $800
- Research, recommend, and secure trusted wedding vendors
- Schedule and attend vendor meetings as needed
- Review contracts and manage communication between vendors
Let’s Celebrate! — Starting at $750
- Plan and coordinate pre- or post-wedding events such as rehearsal dinners, welcome parties, and brunches
- Customize design and details to match the main wedding aesthetic
Custom Packages
Forever and Always Event Planning is happy to design a custom package for couples or clients with unique needs, extended hours, or nontraditional events.
Client Testimonials
Couples consistently praise Forever and Always Event Planning for their professionalism, organization, and heartfelt care. These verified client reviews reflect the team’s commitment to creating seamless, joyful wedding experiences throughout Grand Rapids, Kalamazoo, and Southwest Michigan.
“Brooke and her team were absolutely WONDERFUL!”
“We worked closely with Becca who made our day smooth and seamless. Partnering with Forever and Always was the best decision we could have made for our wedding! From planning ahead to setup, during the event, and tear down, they made our day absolutely spectacular. I will forever sing their praises.”
— Emily
“Brooke is hands down fantastic!”
“Every step of the way she was professional, helpful, and so easy to talk to. From planning to communicating with vendors and decorating, she had everything covered. I can’t thank Brooke enough for all she did for us and how grateful I am she was by my side for the biggest day of my life.”
— Carly
“There are no words that can accurately describe JUST how good Brooke is at her job.”
“If you need someone who will leave no stone unturned, Brooke and her team are who you should turn to. She does it all with professionalism and kindness. She felt like the big sister I always needed and looked after everyone all night long.”
— Lenae
“Brooke went above and beyond.”
“She helped plan, meet, answer questions, and make my son and daughter-in-law’s day flow seamlessly! Her professionalism, poise, and fun-loving personality made the day perfect for the bride and groom.”
— Laurie
“Brooke is phenomenal!”
“Her services far exceed that of just a ‘day of’ coordinator. She guided us through unforeseen issues like catering delays and rainy weather with calm and grace. We’re so grateful for our dream coordination team.”
— Erin
“Brooke is the best!”
“Initially we thought we could handle the planning ourselves. That was not true. Brooke’s organization and timeline management made everything stress-free. Every detail was covered so we could simply enjoy our day.”
— Nick
“Where do I even begin!”
“Brooke and her team were absolutely incredible. She’s kind, professional, organized, and made us feel at ease from start to finish. Every small detail was handled, and she even captured photos during the weekend that we’ll treasure forever. Whether you want to be hands-on or hand it all over, Brooke and her team are your people.”
— Alana
Features & Press
Forever and Always Event Planning and owner Brooke Simmons have been recognized by multiple media outlets for their dedication to personalized service, thoughtful event design, and leadership within the Michigan wedding industry. These features highlight their creative process and commitment to helping couples celebrate stress-free, meaningful wedding days.
As Seen In:
- WeddingDay Magazine – Fall/Winter 2024 Grand Rapids Edition
Spotlighting Brooke’s expertise in wedding coordination and design for West Michigan couples. - Voyage Michigan: Life, Values, Legacy — Our Chat with Brooke Simmons
An in-depth interview exploring Brooke’s journey into event planning and her philosophy on meaningful celebrations. - Bold Journey: Meet Brooke Simmons
A feature on Brooke’s entrepreneurial story and the lessons behind building Forever and Always Event Planning. - CanvasRebel: Meet Brooke Simmons
An interview discussing community, creativity, and balancing artistry with logistics in wedding planning.
Frequently Asked Questions
Do you charge a travel fee?
Yes. A travel fee of $0.65 per mile applies to events located more than 30 miles from the coordinator’s home. Coordinators are based in Grand Rapids and Kalamazoo, Michigan.
Are the packages listed on your website the only services you offer?
No. Forever and Always Event Planning customizes every package to fit the client’s needs. Whether you need a long event day, help with a non-wedding celebration, or extra staffing support, the team can create a custom quote that matches your goals and budget.
Can I choose my coordinator?
In most cases, yes. Based on availability and location, Forever and Always does their best to let clients choose the coordinator who best fits their personality and event needs. If scheduling doesn’t allow, they’ll assign the team member whose style and experience are the best match for your day.
Do you require a deposit?
Yes. A 20% deposit is due at the time of booking. Payment plans can be discussed to accommodate your budget and timeline.
Do you offer delivery or pick-up for rental décor?
If scheduling allows and the items can fit into the coordinator’s vehicle, Forever and Always will do their best to accommodate delivery and pick-up requests for rented items.
Is there a security deposit for rental décor?
Yes. A $100 refundable security deposit is required for rental items. The deposit is returned once all items are received in the same condition as they were rented.
Contact Information
Forever and Always Event Planning
Grand Rapids, Michigan
Serving Grand Rapids, Kalamazoo, and Southwest Michigan
Email: foreverandalwaysplan@gmail.com
Website: https://foreverandalwaysplan.com/
Instagram: https://www.instagram.com/foreverandalwayseventplanning/
Facebook: https://www.facebook.com/foreverandalwaysplan
For inquiries, availability, or custom package quotes, please reach out via email or the contact form on their website
